I just watched a short report on BBC News at Six about the state of Grimsby, the poorest town in the UK pre-election.

Super shallow depth if field, jagged cuts (one sentence deserved three drop-back cuts apparently), soft focus (where there was any), booming, intimate sound.

Process over content, when content should have been all.

https://www.bbc.com/news/articles/c6p24ene5peo

I hope someone has a word with the team, because I have rarely seen a more creator-centric hard news story.

There is a lot of shallow depth, “cinematic” footage on their site and many others are following suit, but this was distracting, not ground breaking and the people who mattered, got shafted by a need to impress.