My B-roll is letting me down.
A prime example was a tour of a newly refurbished police station we did last week. The improvements were mostly hidden, or they could not be shared and as the staff were only notified of our arrival half an hour before, were clearly put on the spot. So, little to see and reluctant participants. Great.
To be honest, there was no much that could be used, but we wandered around anyway and I know I could have managed more. My B-roll skills are a little raw often shunted aside by the need to get stills as well.
I managed some room pans, an employee on a computer, a little random stuff, but unfortunately for the designated interviewee, they had to carry the bulk of the clip reluctantly and with little environmental help. Not good all around.
I keep shooting solid but often by nature, pretty boring talking head anchor video, usually 30-120 seconds, sometimes a couple of bits joined, then I shoot some crap B-roll, so in an effort to get myself onboard with this process, here are some thoughts I have picked up after watching far too many videos and my own ordinary efforts.
Take it seriously. A-roll is the necessary evil but not the only element. B-roll keeps it interesting, often making or breaking the clip.
Think like a stills shooter. If it is not a good stills shot, it is likely poor footage also. This also extends to “think like a cinematographer”. Never think small, it’s not cool dude, really.
Establish! The establishing shot is a good start, filler, or finisher, but also a necessary element. Step back and shoot the whole press conference, maybe some externals of the location, a walk through, a wide shot, or slo-mo of the participants arriving If you do several, they can all be used. It does not need to be the opening scene from Bladerunner 2049, it just needs to establish context and place. Own this space!
Think in three steps. If you have a good element milk it. Shoot wide, then half body with action or an angle, then close in, either over the shoulder or tight on a detail with some action. Think angles, movement and actions. My C.I.A mantra comes to mind here.
Be clean and deliberate. Don’t over do or over think it. Often just a new angle or the subjects movement own will do, so no hanging off the ceiling with Dutch angles or drones deployed. Avoid things that you are not comfortable doing (practice new moves before hand) and be prepared to grab anything that comes. Really tricky shots are best left to main shots, B-roll just needs to be interesting, but too interesting or it gets distracting and looks gimmicky as well as time consuming.
Make enough B-roll to use as a complete video, The sometimes boring A-roll could be used simply as voice over, or a tight head shot at the beginning and end, nothing more. Overshoot B-roll both in content and clip length. Can’t have too much. Shoot with the mindset that the B-roll is the clip and the A-roll is the filler and shoot in a higher shutter speed or in slo-mo mode if you have it to break up or lengthen the footage. A few seconds of slo-mo changes the pace and can extend an otherwise brief clip.
Watch a news broadcast or commercial.
They often use this exact formula; voice over > establishing shot > B-roll moving closer or using multiple angles > end shot.