Mixed loyalties.
We are all aware more or less that sponsorship is a thing, something some rely on to make a living and good on them. Many are up front about this, but not always.
Lists and reviews by stores will always have a certain level of bias, often this is hidden in their omissions. They are highly unlikely to negatively review their own products, so in lieu of a bad review, they will often not bother or may even divert.
These reviewers are also very good at giving exceptions to products like “if you are looking for a good budget item” or if you need battery operated, so always take these exceptions into consideration.
Context.
This is a tricky one. The title of the review may give you some idea what the reviewer is thinking, but even then, time, location and use case will often shift this.
Is the item the same price now as when reviewed****, is it dearer or cheaper in the reviewers country, has anything come out since that might compete with it (even a newer model of the same), what other gear are they using, what purpose are they working towards, are there other elements at work?
All of these factors can and often do have some effect.
A surprise can even pop up here when a working professional reveals a bit of gear that they probably would not have even thought to use until circumstances forced a work around and the results exceeded all expectations. Real use retrospectives and long term user reviews can be the the most useful you will come across, as long as they are relevant of course.
Need often creates clever work-arounds and rediscovered features and applications. You may even find a fix you already have.
Out of context.
Look outside the box as well. The best place to find the right info may not be where you think.
I recently found a brilliant video bag (5.11 Range Ready bag), while shopping for utility pants. I literally tripped over it in the shop and came away with a cheap, perfectly formed, robust bag capable of taking those oddly shaped video rigs and accessories.
Limiting myself to camera bags only coughed up the same, over priced specialist bags.
The drag effect.
This one is a little bit of a side note, but something I have added today, because the day after I published this post, it actually happened and I had not thought of it before in this way.
When you find something you like, you follow the trail, find more reviews, opinions, users, often you lose sight of the relevance of that item/idea/effect in the larger sense.
This came to light for me when I had a chat with a fellow videographer, someone I had not talked to in a while and someone more advanced than I, about cine lenses, or more specifically alternatives to brand name lenses for M43 format.
He mentioned names I had not stumbled over and I did the same for him. We had both found our “holy grail” brands, but neither had found each others.
I felt 7Artisans, TTArtisans, IRIX and Sirui were the best of their type and he threw new names at my like Kamlan or reminded me of discarded ones like Laowa or Samyang (based on being a store employee most likely).
We both learned something, but I learned the additional lesson that when you follow these trails, you tend to find what you are seeking, possibly at the expense of a wider view.
*
For me, the magic lies in a product that has minimum wastage, can be duplicated in some way adding depth and redundancy, is a class leader and often versatile, which for me is usually set to moderate or semi-pro level and finally is easy to use.
*I did photograph a wedding for a wedding photographer once. It was his daughters and he was forbidden from taking a camera.
**I had to choose between the Lewitt 040 Pure LDC with basically no noise floor and the 240 Pro MDC with a relatively higher noise floor. I went with the 240 (twice but for less), because I wanted depth, consistency and a rough price and performance balance with my 040 SDC’s and 440 dynamics (2 of each). Listening to some first field recordings through the 240 to the H8 Zoom revealed clarity and quietness far beyond anything I had ever heard.
If I had bought the dearer mic, I would have attributed all this to the superior quality of the mic, but the reality is the noise floor of the 240 was out of my danger zone and completely irrelvant if there is any actual noise to record.
***This one is common and really ticks me off. When understanding that a wider, brighter, larger aperture with less depth of field is a smaller number and a smaller, darker, closed down one with more depth of field has a larger number, is hard enough already. It does not help when the so-called advisor gets it wrong.
One of my favourite video Vloggers tends to call wider/brighter/opened up apertures smaller, which is just wrong.
****The Zoom H8 was almost twice it’s curent price on release a few years ago. It is now placed in the “great value as a skilled all-rounder” class, down from the “premium music recorder” class. I bought it as the former for under $500au, but many reviews were made when it was in the latter at $900-1100au. Was it a good buy? I doubt my needs will ever exceed what it offers, but it does give me a better than 90%’er in the areas of podcasting, field, music and video work.